There are many factors that go into choosing the right social media platform for your business. Social Media is a great way for brands and businesses to connect with their fans and make new ones. When combined with a social media strategy, brands have the potential to increase sales and see major growth in all areas of their business.
Choosing the right social media platform for your business allows you to gain attention to your brand.
Right now, the top social media platforms for digital marketing are Facebook, Instagram, Twitter, Pinterest, and Youtube. These massive social media platforms traffic millions of people daily and are only growing larger. When it comes to promoting your brand or business it can be beneficial for you to be on as many social media platforms as possible. A strong social media presence is absolutely necessary for the success of any online business.
Social Media for business is more complicated than just re-posting a funny meme. When using social media for business you must remember the main component of social media – be social. Use your brand page to interact and engage with potential clients and customers. Just as traditional networking caused businesses to go out and find their potential clients and customers, social media networking demands the same thing.
Social Media allows you to get social with potential clients and customers.
Growing a social media presence is no easy task. For that reason, you will need to be very strategic on the platforms you use as well as the content you are posting. When it comes to social media, quality and quantity play a big role in growing a large following. All major social media accounts require that you use them often to remain in front of the eyes of your followers and subscribers. If you don’t think you have the time and effort it takes to grow on social media, consider hiring someone to help you with this part of your business. Many major corporations hire social media managers to help build and maintain a strong social media presence.
Before you choose the social media platforms to join, answer the following questions:
- Are you B2C (business to consumer), B2B (business to business), or both?
- Who are you trying to reach?
- What’s your overall goal? Is it to attract new customers or make more sales?
As you keep the answer from the previous question in mind, use the following information to help you to decide which platforms to begin working on. If you are new to using social media, I suggest choosing one platform to begin with.
If you need help deciding which social site to get started with, here are the top social media platforms and what they are used for.
BEST FOR: B2C, in some cases B2B
TOP INDUSTRIES: Fashion, Auto, E-commerce, Retail, Entertainment, Real Estate, Marketing, Sports, Health and Wellness, News and Information
TARGET AGE AND GENDER: Anywhere from 25 – 55+, both men and women
TYPES OF CONTENT: Live video, video, images, textual content.
Facebook is the largest social platform in the world, boasting more than 2 billion active monthly users. Facebook is the most diverse of all social media platforms, and the most used. If you can’t decide on which platform to begin with, I suggest Facebook. Whatever your target market, I can guarantee they are on Facebook.
BEST FOR: B2C
TOP INDUSTRIES: Fashion, Travel, Fitness, Health and Wellness, Arts and Crafts, Food and Beverage, E-commerce, Beauty, Photography, Auto, Event Planning
TARGET AGE AND GENDER: 18 – 35, mostly women, some men
TYPES OF CONTENT: Live video, video, images
Instagram is a wildly popular photo-sharing app, saturated with millennials. Use high-quality images, video, and live video to showcase and share your brand on Instagram. Instagrammers expect high-quality imagery that tells an interesting story. If you don’t have a visual product or access to quality images and photographs, try a different platform.
Facebook owns Instagram, so they have a lot of the same features and ad targeting options, which makes it an excellent option for brand awareness and engagement if used together.
BEST FOR: B2C, some B2B
TOP INDUSTRIES: Politics, News and Information, Retail, E-commerce, Health and Wellness, Travel and Hospitality, Telecom, Finance, Fashion, Retail, Sports
TARGET AGE AND GENDER: 18 – 45, both men and women
TYPES OF CONTENT: Text and images
Twitter is a fast-paced and ever-changing social media network. The lifespan of a tweet is predictably brief, as twitter mimics a news outlet. This social media platform moves quickly and has a short attention span. For this reason, brands must post even more frequently here than on other social networks. Twitter is known for text content, like articles and quotes. Twitter is great for posting breaking news, important messages, and announcements. If your brand is centered around communicating with your clients and customers, Twitter is the social media platform for you.
BEST FOR: B2C
TOP INDUSTRIES: Retail, Health and Wellness, Travel and Hospitality, Fashion, E-commerce, Arts and Crafts, Food and Beverage, Beauty, Home and Garden, Event Planning
TARGET AGE AND GENDER: 18 – 45, mostly women
TYPES OF CONTENT: Images
Pinterest is a visual-based social network with more than 100 million active monthly users. Pinterest acts as a search engine more than a social networking platform. People using Pinterest are in the mood to do one of two things: find new ideas and information or to buy.
Pins allow you to target specific types of users and link directly to your website, shop, or product pages. Because of the direct linking to any website, Pinterest is also perfect for the eCommerce seller and professional blogger looking to drive constant traffic to their website.
BEST FOR: B2B, B2C employment
TOP INDUSTRIES: Financial, Employment, Science and Technology, Legal, Manufacturing, Marketing, Education, Professional Services, Health and Wellness, IT
TARGET AGE AND GENDER: 25 – 45, both men and women
TYPES OF CONTENT: Video, images, and text
If you are B2B, the main social media channel your business should be on is LinkedIn. LinkedIn’s audience is mostly made up of professionals, and have twice the buying and hiring power of the average web audience. LinkedIn is the perfect social media platform for networking with other working professionals.
BEST FOR: B2B, B2C
TARGET AGE AND GENDER: all ages, both men and women
TOP INDUSTRIES: Entertainment, Fashion, Beauty, Crafts and DIY, Financial, Health and Wellness, Science and Technology, Business, Marketing, Education, Professional Services, Home and Garden, Event Planning
TYPES OF CONTENT: Video, live video
Is your brand or business best showcased best through video instead of images and text? Offering video-based content, YouTube is ideal for businesses that can offer entertainment, DIY videos, teaching tutorials and educational information. Many brands use YouTube to show the behind-the-scenes of their business to give the client and customer an inside look of the company.
As you consider each social media platform for your business, remember the internet is here to use for your advantage! Social media is a free way to bring more attention to your brand and business. Find a way to make social media work for you and move full speed ahead.
I hope this helps!