Are you familiar with the name Eric Marlon Bishop? Well, neither am I. This is actually the birth name of actor, comedian, and musician, Jamie Foxx.

Many authors, journalists, and celebrities understand that names can attract or repel fans and customers. For that reason, many celebrities use a stage name to become unique and memorable to their fans. Some go by first name only (i.e., Oprah), while others change their last name, or go by a completely different name altogether. Grammy award winner Singer Gabi Wilson goes by the name H.E.R.

Just like entertainers choose unique names, your business also name should be practical, yet unforgettable.

The importance of the right name means a lot to the success of a company. 

Naming a business is a lot like laying the foundation of a building. Once it’s in place, the entire structure is aligned with the original foundation. The same goes for your business. Pick a bad name now, and you will spend lots of money trying to rebuild and rebrand in the future.

Take your time, think outside of the box, and come up with the perfect name for your business to begin to build your brand around.

Ask yourself:

  • What do I want people to think of when they hear my brand name?
  • Does my business name describe what my business is all about?
  • Do I want to use my own name?
  • Will this business name still be relevant ten years from now?

Your brand or business name is completely up to you, so choose wisely. Brand and business names typically:

  • Uses the inventor’s name
  • Describes what the business does or is about
  • Describes an experience
  • Takes a common word or phrase out of context
  • Is a clever play on words

If you want to, you can completely make up a word like Google did.

It’s your business, so feel free to get creative.

When thinking of a name for your business, keep in mind:

  • Names that are built around geographic locations can be limiting as you outgrow your city or state.
  • A meaningless stream of letters is hard to remember – pick something easy enough for your customers to remember.
  • A strong name should be simple, yet memorable.
  • Make it easy to spell and pronounce for your audience, not just to you.
  • Don’t be a copycat.
  • It will be harder to sell your company in the future if the name of the company is your birth name.

Action step: Brainstorm a few ideas you may be considering for your brand or business. Write them down in a notebook, and choose the one you like best.

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