In the world of the internet and social media, images are one of the most important aspects of any brand. Your business’s visuals have the power to attract new customers or lose potential clients. As you develop your business plan, you will need to develop a strong visual branding strategy that speaks to the people you want to attract.
Contrary to popular belief, your visual branding strategy goes beyond just a logo and pretty colors. Many small business brands don’t understand the importance of producing quality images and designs for attracting new clients. Your brand design speaks to the heart of who your business is – without you (the business owner) having to verbally explain anything to the customer. A good brand design tells the story of your business, shares your company’s values, while showcasing its personality and purpose. When done correctly, your visual brand can upgrade your online business from good to great.
Your visual branding should tell the story of your business.
The visuals of your brand should evoke a feeling of “wanting more” from a new or returning reader, client, or subscriber. Think of the book you never heard of, but picked up to read because the book cover grabbed your attention. The same goes for your business. New customers may be willing to give your business a try if they see or engage with visuals and content they like. If done correctly, visual branding has the power to intrigue someone who has never heard of your business and turn them into a loyal follower.
Consider this, if someone walks up to you and says the word McDonald’s, what is the first thing that comes to your mind? If you saw a McDonald’s fry box on the ground would you know it came from McDonald’s? When you hear the name McDonald’s, what colors do you think of? Can you picture the logo in your mind?
If you could confidently answer any of these questions, that is called brand recognition. You as the consumer recognize the brand just by hearing the name McDonald’s. As a business owner, you want your customers to have brand recognition when it comes to your brand. The goal of a visual brand strategy is to cause your reader, client, or customer to think of your brand when they see certain colors or hear your business name.
Your brand’s visual identity is used to captivate your client or customer. The best visual brands evoke certain feelings and experiences when seen by the customer. The visual branding of your company includes anything visual that your brand produces such as logo design, fonts, colors, product packaging, and photos.
The internet is constantly begging for attention. Your brand needs to stand-out in the midst of the chaos.
To develop a strong visual brand, you will need to stand-out amongst the competition. The internet is a noisy place, so you must design your brand according to who you want to attract. When developing your visual branding strategy, answer the following questions:
- Who is my potential reader, client, or customer?
- What colors and aesthetic is my potential reader, client, or customer attracted to?
- What colors, images, or fonts can I add to my brand design to become more attractive to?
- How do I want readers, customers, or clients to feel when they relate to my brand?
Your visual brand is the bait that will attract your potential customer.
Are you ready to begin attracting new subscribers, customers, and clients? Here are 3 simple tips to develop a strong visual branding strategy and attract the audience you are looking for.
How to Develop a Visual Branding Strategy and Attract Your Audience
Be relatable. Think of your potential customer and produce visuals according to what he or she will like most. For example, if you own an African-American hair care line for women, use images of African-American women on your social media pages and product packaging to attract the audience you are selling to.
Be consistent. Your website, logo, business cards, social media pages, invoices, and product packaging should share one consistent visual brand. Use the same colors, fonts, and images across the board. The goal of branding is to make your brand is clear and recognizable to your audience at all times. Before launch, check to make sure your brand visual brand aligns with your spoken and written messaging.
Be memorable. The internet is constantly begging for attention. When it comes to running an online business, you have to stand out in order to be seen, or your brand will go unseen. Using great visuals will help your brand to be seen as unique. Instead of becoming a carbon-copy of someone else’s brand, do the work to come up with a unique brand strategy to help your brand stand out amongst the crowd. What colors, fonts, and images can you use that will captivate and keep your audience’s attention? That is for you to decide.
You will never stand-out trying to look like everyone else.
Grab a sheet of paper and write down the answers to the above questions. Begin to design your visual strategy by thinking of your favorite businesses and brands. What do you love about those particular brands that caused them to become your favorites? Consider those things when developing your own visual brand strategy.